He was born at Cossila near Biella, Italy, on the 6th of June 1908. At the ripe old age of 15 he boarded a ship bound for Brazil to seek his fortune in South America. After a series of mis-adventures he returned to Italy and decided to try his hand at motor racing but in 1934 competing in the Coppa d'Oro del Littorio he ran off the road and sustained serious injuries which cost him his left lung and a long stay in the hospital. His motto had always been, "Either it goes, or I'll crash it", but before he could do more damage to himself his father forbade him to compete in motor racing. It was only upon the death of his father that Bracco once again grabbed the wheel in anger. He soon found out that he had a particular love of road racing and was a master of hill-climbing. In 1952 he won the Mille Miglia in a drive that was in the words of Ferrari probably "the most spectacular success of all my racers."
Bracco, an extroverted character also suffered from bouts of deep depression and his rapid changes of mood were often drowned with a glass of wine. Bracco, possibly the result of a life lived hard died two months after his 60th birthday on 6 August 1968.